eBay seller dustybelle has figured out one of the original tenets of marketing: sex sells.
Selling Panda silver rounds by dressing in a black-and-white swimsuit? I can’t see anything wrong with that!
It has been six months since my last review of eBay gold prices, so here’s the skinny on the current price of gold, as taken from a sample of actual eBay closed auctions for known gold coins.
|Coin on eBay||April Avg||Oct Avg||% Chg|
|20 Franc Rooster||$320||$271||-15%|
|10 Franc Rooster||$204||$194||-5%|
|Average per oz||$1819||$1714||-6%|
|Actual Gold Price||$1425||$1335||-6%|
Lookit there: eBay has been pretty much spot-on, on average, with the actual spot price of gold over the past month. 28% seems to be pretty consistent as an eBay seller’s premium, so be sure you’re figuring that into your calculations.
I came up with $1,335 as an average price of gold for October, but one should note that mid-month gold dropped to about $1275 before bouncing back up into the $1350 range. Also, note that in April the $10 US gold coin was the outlier; this month the 20franc coin had a bigger change than the others. It’s only a sample of two, but you might want to consider sticking to the less-volatile smaller gold coins if you want your gold to remain steadier on the eBay market — and watch the larger coins for fluctuations that you can take advantage of.
So, the price of gold dropped precipitously a few weeks ago. One of the selling points that nearly every gold seller makes is that “gold coins tend to retain their value when the price of gold drops.” So, I decided to test it. When I was researching my “rooster” post a couple months ago, I took down some average prices of gold coins on eBay. It’s not particularly scientific, but eBay can show you closed auctions and what they sold for, so you can put together a sample of 50 or a hundred retail sale prices and get a picture of actual money paid for a coin.
Since then the price of gold dropped, so now I had a good use for the data: if I look today, a few weeks after the fall, will I see coins still priced about the same as they were pre-fall, or a softer fall, or no fall at all? Here’s the numbers:
|Coin on eBay||Feb Avg||Apr Avg||% Chg|
|20 Franc Rooster||$345||$320||-7%|
|10 Franc Rooster||$221||$204||-8%|
|Average per oz||$1993||$1819||-9%|
I sampled coins from a space of about three weeks, from just after the big drop, and I got the “average per ounce” based on the actual gold content of each coin.
When I sampled coin prices in February, the price of gold was $1591 an ounce, and had been pretty close to that through the sample period. The price of gold has changed significantly in the past couple weeks, but we can see how close eBay stayed to the price of gold by using our average loss per ounce from eBay and see how close to the actual numbers we are.
Well, now, that looks like a pretty even cross-section of prices that an ounce of gold went for over the past few weeks, doesn’t it?
At first glance, my reaction was, “woah, gotta buy some cheap $10 gold coins”, but like I said, I was rather unscientific: it’s likely that when gold hit the bottom, people went for the big coins first, and the average for $10 is a bit skewed versus the smaller 10 Franc coins which saw less of a drop. What this sampling should show is that gold prices on eBay, and prices of gold coins in general, don’t necessarily keep their value when the market price of gold drops. Coins are an easy way to be certain of how much gold you’re getting with a degree of protection against fakery, but it isn’t safer than a gold fund or buying bars of bullion from somebody.
(Footnote on the price per ounce on eBay: eBay coins on average carry a 20% to 25% premium, according to my sampling. Keep this in mind when buying – you pay more on eBay than at your corner coin shop)