Personally, I think this looks gross. I like Doritos, I like tacos, but I can’t bring myself to actually buy one of those Taco Bell Doritos tacos. I’m in the minority, though: three hundred and fifty million of the MSG-laden quasi-meat products have been sold and consumed by red-blooded Americans, and that means something. It actually means 15,000 new jobs at Taco Bells across the US just to keep up with demand. That may be only one tenth of one percent of the total unemployed, but who complains about one-tenth of one percent improvement in today’s economy?
This goes to show that big numbers aren’t necessarily what is going to magically save things. Sure, the housing market and banking interest rates are a big deal, but they are a macro-level of the economy. Creating a product, even at a couple dollars each, that consumers want is going to have a positive impact on the economy. “Trickle-down” may not have been as beneficial as predicted, but this is a “trickle-up” economic effect. If each of those 15,000 new jobs were filled with unemployed workers (most of which undoubtedly were), at over a hundred dollars a week, that’s a million dollars saved in government benefits. Those workers are making more money, hopefully, which allows them to spend more when they go shopping, which probably results in a mix of higher profits and more hiring in their area, which also results in more sales tax paid, more income tax collected, and more deficit reduction. Just from one tiny taco. I might have to go grab one for lunch next time I’m in Fergus, so I can continue to do my part for the economy.